Privacy Policy
Last Updated: December 4, 2014
DMK Skincare Privacy Policy

Danne M King, Inc. (“DMK skincare” or “we”) values its customers and respects your privacy, and wants you to be familiar with how

we collect, use and disclose information. This Privacy Policy describes our practices in connection with information that we collect

through our websites and mobile software applications operated by or on behalf of DMK Skincare, including the website located at

http://www.dannemking.com.

This Privacy Policy does not apply to information collected through any means other than the dannemking.com website – such as

information collected through our spa, call centers or distribution centers – although you may opt out from certain uses and

disclosures of your Personal Information by us, as described below under the “Choices and Access” section, with respect to all

Personal Information collected by DMK Skincare, regardless of whether such information is collected through the dannemking.com

website.

We encourage you to read this Privacy Policy before using the dannemking.com website or providing information to us. By using the

dannemking.com website or providing information to us, you acknowledge that we may collect, use and disclose your information in

accordance with this Privacy Policy.

Updates to This Policy
We may change this Privacy Policy at any time. Please take a look at the “Last Updated” legend at the top of this page to see when

this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective on the “Last Updated” date indicated

above. By using the dannemking.com website or providing information to us following such changes, you will have accepted the

revised Privacy Policy.

Personal Information
Personal Information We Collect

We collect two types of information: Personal Information and Other Information. “Personal Information” is information that identifies

you as a specific individual. “Other Information” is any information that does not identify you as a specific individual. Other Information

is addressed below, under the heading “Other Information”.

We and our service providers may collect the following Personal Information:

Name;
Postal address (including billing and shipping addresses);
Telephone number;
Email address; and
Credit and debit card number.

IF YOU SUBMIT ANY PERSONAL INFORMATION RELATING TO ANYONE OTHER THAN YOURSELF, YOU REPRESENT THAT

YOU HAVE OBTAINED ANY NECESSARY CONSENT FROM THAT INDIVIDUAL FOR USE AND DISCLOSURE OF THAT

INDIVIDUAL’S PERSONAL INFORMATION AS DESCRIBED IN THIS PRIVACY POLICY.

How We Use Personal Information

We and our service providers may use Personal Information:

To respond to your inquiries and fulfill your requests, including to contact you if necessary;
To process and fulfill your order, for example by confirming your order and your billing and shipping information, processing your

payments, delivering your products and communicating with you regarding your order;
To send to you important information regarding the DMK skincare products, changes to our terms, conditions and policies and

other administrative information;
To send to you information by email, postal mail, telephone and other means about our products, services, contests,

sweepstakes and other promotions;
To administer and fulfill our contests, sweepstakes and other promotions (please note that certain contests, sweepstakes or other

promotions may have additional rules or policies, which could contain different or additional information about how we use and

disclose your personally identifiable information; we suggest that you read any such rules or policies carefully ? in the event of a

conflict between such rules or policies and this Privacy Policy, such rules or policies will govern);
To help us improve the customer experience, including by learning more about your preferences to help personalize your

experience with us;
To operate a gift registry for which you are a registrant or co-registrant;
To allow you to send messages to a friend through the dannemking.com website (please note that, by using such functionality,

you are agreeing that you have the right to provide to us your friend’s name and email address for such purpose);
To analyze trends and statistics in connection with our businesses and Internet properties;
To protect the security or integrity of our businesses and Internet properties; and
As we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to

comply with legal process; (c) to respond to requests from public and government authorities, including public and government

authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of

our Affiliates; (f) to protect our rights, privacy, safety or property, or that of you, our Affiliates or others; and (g) to allow us to pursue

available remedies or to limit the damages that we may sustain.

How Personal Information Is Disclosed

Your Personal Information may be disclosed:

To our third-party service providers, who provide services such as website hosting, data storage, data analysis, payment

processing, order fulfillment, IT services and infrastructure, customer service, email delivery and administration, credit card

processing, auditing and other similar services to enable them to provide services;

To our subsidiaries and affiliated entities (collectively, our “Affiliates”) for marketing and other purposes;

To selected third parties (“Promotional Partners”), to permit them to send to you marketing communications. DMK skincare seeks to

select as Promotional Partners only reputable companies that offer what we believe to be high-quality products and services;

To third-party sponsors of contests, sweepstakes and similar promotions;

To third parties in connection with a gift registry for which you are a registrant or co-registrant;

To identify you to anyone to whom you send messages through the dannemking.com website;

By you, on message boards, chat, profile pages and blogs and other services to which you are able to post information and

materials (please note that any information and materials that you post or disclose through such services will become public

information, and may be available to visitors to the dannemking.com website and to the general public; we urge you to be very

careful when deciding to disclose your Personal Information, or any other information, on or through the dannemking.com website);

To a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any

portion of our business, assets or stock (including in connection with any bankruptcy or similar proceeding); and

As we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to

comply with legal process; (c) to respond to requests from public and government authorities, including public and government

authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of

our Affiliates; (f) to protect our rights, privacy, safety or property, or that of you, our Affiliates or others; and (g) to allow us to pursue

available remedies or limit the damages that we may sustain.

Other Information
Other Information We Collect

“Other Information” is any information that does not identify you as a specific individual, such as:

Browser information;
Server log files;
Information collected through cookies, pixel tags and other technologies;
Physical location of your device;
Demographic information and other non-personally identifiable information provided by you; and
Aggregated information.

How We Collect Other Information
We and our third-party service providers may collect Other Information in a variety of ways, including:

Through your browser: Certain information is collected through most devices, such as your Media Access Control (“MAC”) address,

device manufacturer and model, device identifier, screen resolution, and the type and version of your operating system and

browser.

Through server log files: An Internet Protocol (“IP”) address is a number that is automatically assigned to a device by an Internet

Service Provider (“ISP”), and is identified and logged automatically in our server log files whenever a user visits the

dannemking.com website, along with the time of the visit and the page(s) that were visited. We and our service providers use IP

addresses for purposes such as calculating usage levels, helping diagnose server problems and administering the

dannemking.com website.

Using cookies: Cookies allow a web server to transfer data to a device for recordkeeping and other purposes. We and our service

providers use cookies and other technologies to, among other things, enhance and personalize your online browsing and

shopping experience and facilitate your ongoing access to and use of the dannemking.com website, as well as for online tracking

purposes. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that

allows you to decline the use of cookies. To learn more about cookies, please visit http://www.allaboutcookies.org. If you choose to

decline cookies, some or all of the features, functionality and promotions available through the dannemking.com website such as

the shopping cart, ability to view certain pages, and even placing orders or reviewing your order history – may not be available to

you.

Analytics. We may use third-party services, such as Google Analytics or IBM Coremetrics, in connection with the dannemking.com

website. Such services use cookies and similar technologies to analyze how visitors use the dannemking.com website, to compile

statistical reports on activity related to the dannemking.com website, and to provide other services related to the dannemking.com

website. Such services may also collect information about visitors’ use of other websites or other online resources. For more

information about Google Analytics, including how to opt out, please go to: https://tools.google.com/dlpage/gaoptout. For more

information about IBM Coremetrics, you may review its privacy policy located at: http://www.ibm.com/privacy/us/en/.

Using pixel tags and other similar technologies: Pixel tags (also known as web beacons and clear GIFs) are small images that may

be used by us and our service providers in connection with some pages of the dannemking.com website and HTML-formatted

email messages to, among other things, render such pages to you on various hardware devices and operating system versions,

track the actions of users and email recipients, measure the success of marketing campaigns and compile statistics about usage

and response rates. Pixel tags may collect information such as the pages, features and links accessed by a user, and the IP

address, browser type and operating system of such user’s device.

From you: We and our service providers may collect demographic information such as your city, state or zip code of residence, as

well as other information, such as your preferred means of communication, your gender and your date of birth, when you voluntarily

provide this information to us or our service providers. You may also have the opportunity to provide us with information regarding

major events such as weddings, child births and the purchase of a new home. We also maintain a record of your orders,

purchases, exchanges, returns, wish lists and gift registries in connection with the dannemking.com website or our businesses.

Unless combined with Personal Information, this information does not personally identify you or any other customer or potential

customer of our businesses.

By aggregating information: We and our service providers may aggregate Personal Information collected from our customers and

potential customers, for example by using Personal Information to calculate the percentage of such individuals who have a particular

telephone area code. Aggregated Personal Information does not personally identify you or any other customer or potential

customer.

How We Use and Disclose Other Information
We may use and disclose Other Information for any purpose. In some instances, we may combine Other Information with Personal

Information (such as combining your zip code with your name). If we combine any Other Information with Personal Information, the

combined information will be treated by us as Personal Information while it is so combined.
Third Parties and Third Party Sites

To the extent that you submit any Personal Information to any third party (for example, via a third-party software application or service

including any social media service – that is included in, available through or linked to from the dannemking.com website), such third

party’s collection, use and disclosure of such information may be governed by its privacy policy, and not by our Privacy Policy. We

recommend that you familiarize yourself with the privacy policies and practices of any such third parties.

WE ARE NOT RESPONSIBLE FOR THE INFORMATION COLLECTION, USAGE, DISCLOSURE OR OTHER PRIVACY PRACTICES

OF ANY THIRD PARTIES, INCLUDING OUR AFFILIATES, THIRD-PARTY SERVICE PROVIDERS, ANY THIRD-PARTY SOCIAL

MEDIA PLATFORM (SUCH AS FACEBOOK INC.), ANY THIRD PARTY MAKING AVAILABLE THE DEVICES OR OPERATING

SYSTEMS FOR WHICH CERTAIN dannemking.com website ARE AVAILABLE (SUCH AS APPLE INC. OR GOOGLE INC.) AND

ANY THIRD PARTY OPERATING ANY SITE TO WHICH THE RH ONLINE PROPERTIES CONTAIN A LINK. THE INCLUSION OF A

LINK ON THE RH ONLINE PROPERTIES DOES NOT IMPLY ENDORSEMENT OF THE LINKED SITE BY US OR BY OUR

AFFILIATES.
Third Party Advertisers

We may use third-party advertising companies to serve ads when you visit the dannemking.com website. Please note that these

companies may use information about your visit to the dannemking.com website to provide advertisements about goods and

services that may be of interest to you. In the course of serving advertisements to the dannemking.com website, these companies

may place or recognize a unique cookie on your browser. If you would like more information about this practice and to know your

choices about not having this information used by these companies, please visit http://networkadvertising.org/optout_nonppii.asp.
Do Not Track Signals

We note that the dannemking.com website will continue to operate as described in this Privacy Policy, whether or not a “Do Not

Track” signal or similar mechanism is received from your browser.
Security

We seek to use reasonable organizational, technical and administrative measures to protect Personal Information under our

control. For example, we seek to use Secure Sockets Layer (“SSL”) technology for the placement of orders. Unfortunately, no data

storage system or data transmission over the Internet can be guaranteed to be 100% secure. Please also be aware that we may

use third-party cloud service providers that provide hosting, data storage and other services pursuant to standard terms and

conditions that may be non-negotiable; these service providers have informed us or the general public that they apply security

measures they consider adequate for the protection of information within their system, or they have a general reputation for applying

such measures.

Please exercise caution in submitting Personal Information via the dannemking.com website, especially if you are accessing the

dannemking.com website using a WiFi hotspot or public network. If you have reason to believe that your interaction with us is no

longer secure (for example, if you feel that the security of any account that you might have with us has been compromised, or if you

are unable to utilize our SSL technology in connection with the dannemking.com website), please immediately notify us of the

problem and place any orders with us over the telephone or in person, instead of using the dannemking.com website. You may

contact us in such circumstances in accordance with the “Contacting Us” section below.

Choices and Access
Your Choices Regarding Our Use and Disclosure of Your Personal Information

We give you many choices regarding our use and disclosure of your Personal Information for marketing purposes, regardless of

whether such information is collected by us through the dannemking.com website or otherwise. You may opt-out from:

Receiving promotional emails or catalogs from us: If you no longer want to receive promotional emails (such as information about

new products, special offers and sales events) or catalogs from us on a going-forward basis, you may opt-out of receiving such

communications by: clicking the “opt-out” link in any promotional email; or contacting us in accordance with the “Contacting Us”

section below. In each case, please remember that, if you wish to opt-out of receiving all promotional emails from Danne M. King,

you may need to opt-out separately for each DanneM. King brand. When so contacting us, please be sure to include your full name

and the email and/or postal address that you used when registering or making a purchase.

Our sharing of your Personal Information with Affiliates, Promotional Partners and other third parties for their marketing purposes: If

you no longer want us to share your Personal Information on a going-forward basis with our Affiliates, Promotional Partners and

other third parties for their marketing purposes, you may opt-out of such sharing by contacting us in accordance with the “Contacting

Us” section below. In so contacting us, please be sure to include your full name and the contact information that you no longer wish

to be shared, and state specifically whether you wish to opt-out of such sharing with (a) Affiliates, (b) Promotional Partners and other

third parties, or (c) both.

We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt-out as described above, we

will not be able to remove your Personal Information from the databases of our Affiliates, Promotional Partners and other third parties

with which we have already shared your Personal Information (i.e., to which we have already provided your Personal Information as

of the date that we implement your opt-out request). Please also note that if you do opt-out of receiving marketing-related messages

from us, we may still send important administrative messages to you, and you cannot opt-out from receiving such administrative

messages. For example, when you place an order, we will continue to confirm your order and shipment status by email. We may

also need to contact you via telephone, email or postal mail with information or questions regarding your order.
How You Can Access or Change Your Personal Information

We welcome your willingness to update your information with us. You may review or ask us to update your Personal Information by

contacting us in accordance with the “Contacting Us” section below. In your request, please make clear what information you would

like to have changed. We will try to comply with your request as soon as reasonably practicable. We are not responsible for

changing information in the databases of Affiliates, Promotional Partners and other third parties with whom we have already shared

your Personal Information.

Use of dannemking.com website by Minors
The dannemking.com website is not directed to individuals under the age of thirteen (13), and we request that these individuals do

not provide Personal Information through the RH Online Properties.

Jurisdictional Issues
dannemking.com website is controlled and operated by us from the United States, and is not intended to subject us to the laws or

jurisdiction of any state, country or territory other than that of the United States.

Contacting Us
If you have any questions about this Privacy Policy, or to make choices about receiving promotional communications, to update your

Personal Information, or to place an order, please contact the appropriate DMK Skincare brand as follows:

Danne M King
Attn: Customer Service
13030 Alondra Blvd, Ste 101
Cerritos, CA 90703
Tel 888-DANNE-4-U or 888-326-6348

Please note that email communications are not always secure; so please do not include credit card information or other sensitive

information in your email messages to us.